About VysIQ

Built by someone who lives this problem.

VysIQ exists because I got tired of spending hours optimizing content that nobody could find. Not because it wasn't good. Because the infrastructure wasn't there to get it seen. I built the tool I needed. Turns out a lot of people needed the same thing.

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Since 2011

Jen Gruber

Founder, VysIQ • Fractional CMO • Chaos Collective LLC

Marketing + Sales Fractional CMO SEO / AEO / GEO B2B & SME US & UK Markets 13 Verticals

"Don't come to me with problems. Come to me with solutions."

The Origin Story

Why I built this.

I've been a fractional CMO for over a decade. I've worked inside manufacturing companies, trucking operations, public sector agencies, nonprofits, agronomy businesses, and coaching practices. The problems were always different. The buyers were always different. But one thing was always the same: good content wasn't getting found.

Not because it was bad. Because the technical infrastructure for AI search visibility didn't exist -- or if it did, nobody had built it in a way that made sense for a small team with no dedicated SEO budget. Every tool I found was built for agencies, enterprise teams, or technical founders who already knew what llms.txt was.

So I built VysIQ. A diagnostic tool and content service that tells you exactly what's broken, why it matters, and what to fix first -- without requiring you to become an AI search expert first. Vertical-specific, compliance-aware, and built for the businesses I actually work with.

I use VysIQ on my own clients every day. That's not a marketing line. That's why it keeps getting better.

Background

Marketing and sales. Always both.

I've been working in marketing professionally since 2011. But my background has always been a blend of marketing and sales -- and that combination gives me a very different lens than a lot of traditional marketers.

I don't look at content or branding in isolation. I'm constantly evaluating customer behavior, operational bottlenecks, conversion paths, team dynamics, sales processes, profitability, and long-term sustainability all at the same time. That's not a methodology. That's just how my brain works.

As a fractional CMO I'm extremely hands-on. I'm not the person who drops off a strategy deck and disappears. I help build the systems, refine the operations, lead the execution, troubleshoot the bottlenecks, align sales and marketing, and help teams operate more effectively. The biggest wins come from getting into the trenches together -- evaluating failures hand in hand, problem solving in real time, and celebrating when things finally click.

Most of the companies I work with are in a growth or transition phase. That's honestly where I thrive. Taking a business from reactive survival mode to sustainable momentum -- watching a leader go from buried and exhausted to confident and excited again -- that's the most rewarding work I know.

Verticals I've worked in

Agriculture & Agronomy

Manufacturing & Industrial B2B

Trucking & Transportation

Human Capital Management

Medical-Adjacent

Public Sector & Housing

Ecommerce & Retail

Nonprofit & Faith-Based

Education & Coaching

Founder-Led Businesses

This background is why VysIQ covers 13 verticals with vertical-specific scoring, compliance checks, and buyer query libraries. Generic audits don't work. The problems are different. The buyers are different. The compliance requirements are different.

How I Work

Not a strategy deck. Actually in the trenches.

I work with a small number of fractional clients at a time. That's intentional. It means you get my actual attention, not a junior team member with a checklist.

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Systems thinker

I look at your entire funnel and operations before touching any marketing output. The problem is usually upstream from where it looks.

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Fast to execute

My ADHD is a superpower in this work. I can hold enormous amounts of context simultaneously and move fast when the strategy is clear.

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Commercially wired

A former CEO once told me I'd generated 10x what they'd paid me in my first 90 days. That's the lens I bring to every engagement.

VysIQ vs Using ChatGPT Directly

Not the same thing. Not even close.

Using ChatGPT directly

Generic output -- no vertical-specific knowledge

No compliance awareness for regulated industries

Can't check live site signals or robots.txt

No scoring or prioritization -- everything feels equal

Requires you to know the right questions to ask

VysIQ

Vertical-specific scoring across 13 industries

Compliance flags for financial, housing, medical, legal

Live site checks -- robots.txt, schema, llms.txt, GBP

Scored and prioritized -- five quick wins in order of impact

Built by someone who audits sites professionally every day

What Makes VysIQ Different

Built by a practitioner, not an engineer

I built this because I needed it in my actual client work. Every feature exists because it solves a real problem I encountered on a real site.

Vertical-specific, not one-size-fits-all

A church has different visibility challenges than a financial advisor. Different compliance requirements. Different buyer queries. VysIQ accounts for that.

Content written in your voice

When VysIQ writes content fixes, they sound like you -- not like an AI. Voice preservation is a non-negotiable part of every deliverable.

Updated because I use it every day

AI search is moving fast. VysIQ stays current because I'm running audits with it constantly. When something changes, the tool changes.

Built for local and community markets

Most AI visibility tools are built for SaaS companies and national brands. VysIQ is built for businesses with a geographic footprint and a community to serve.

Independent and not going anywhere

VysIQ is a product of Chaos Collective LLC. Not VC-funded. Not going to pivot or get acquired. Built to be useful for a long time.

Markets

Built for the US and UK.

VysIQ's scoring, compliance checks, terminology, and buyer query libraries are calibrated for both the US and UK markets. That means different regulatory language, different search terminology, different buyer behavior -- all accounted for. Expanding to other English-speaking markets is on the roadmap.

🇺🇸 United States 🇬🇧 United Kingdom 🌐 Global (coming)